What is Content Marketing?
Content marketing isn’t just about writing blog posts or publishing articles every week. It is more strategic than this. It’s about understanding what your target audience is thinking, feeling, searching for; and then creating content that meets them right there. It can be further understood as the blend of storytelling, strategy, and SEO that helps you achieve the various goals as per your business needs. It might help you to build trust before you jump into your first sales call, or educate your audience, or convert interest into action. There are multiple forms of content that plays their part in the implementation of your content marketing strategy. It can be a blog post, a short video, a local event recap, or a series of emails you are sending to your subscribers. The simple motive of an effective content marketing strategy should be "Give Value First, Sell Later".

