I will be honest with you. As a local Tampa business owner, you need to understand a fact that Google’s algorithm changes constantly. Some people will even say, “Oh, link building is outdated now.” But if you’ve ever compared two websites side by side; one with credible backlinks and one without; you’ll see the difference immediately.

• The website with strong backlink profile is certain to rank higher.
• This type of website earns more organic traffic compared to the one having not so straing link profile, even if the content is similar.
• A strong backlink profile increases the trust among visitors too. Hence, resulting in more conversions and ultimately more revenue.

It’s not magic. It’s credibility. Be it search engines like Google, Bing and others or AI bots such as ChatGPT, Claude, Perplexity and others; they all looks at who’s linking to you as a way to measure authority. That’s not going away anytime soon. Of course, it’s not about spamming your site across forums or buying hundreds of cheap links (please don’t do that). It’s about building relationships, content assets, and authority placements that make sense for your brand. That’s what we do at Local 2 Global Group.

We like to think of link building as a mix of art and science. The science is in the technical analysis, keyword research, and outreach processes. The art is in creating pitches and content that feel natural; something people actually want to link to.

Here’s how our campaigns usually come together:

• Research and Audit

  : We start by analyzing your existing backlink profile. Sometimes businesses already have links working against them such as spammy links, irrelevant sites, or paid links that Google might penalize. We clean that up first. Then we look at competitors. Who’s linking to them? Why are they outranking you? This gives us a roadmap to success.

• Strategy Building

  : Not every campaign looks the same. For example, a Tampa based plumbing company might need local citations, directory links, and neighborhood partnerships while a SaaS business definitely need guest posts on niche tech blogs, resource links, and digital PR coverage. Hence, you can be rest assured that we design specifically curated plan for you that fits your industry and goals.

• Outreach and Relationship Building

  : This is where the human side comes in. A work that no AI tool can do. We don’t just blast generic emails. My team builds genuine relationships with bloggers, journalists, and publishers. Sometimes it’s a matter of pitching an article idea, other times it might be about highlighting your expertise as a source.

• Draft content that earns organic links

  : Sometimes links don't come from outreach. They come because you have published a piece of content worth linking to. That might be any types of content. Such as, a detailed industry guide, a data study, or a local Tampa resource (like "Top 10 business hubs in Tampa"). Here is where our link building experts comes in. We together help you create those assets and then promote them.

Sometimes business owners ask us, “Why not just focus on content and on-page SEO? Isn’t that enough?” Here’s why link building deserves its own dedicated strategy:

• Higher Rankings

  : Backlinks are still one of Google’s top ranking factors. If you want to move from page two to page one, strong links make that difference.

• Link building campaign gets your business the required authority and trust

  : When reputable sites link to you, it’s like a vote of confidence. Customers notice too; even if subconsciously.

• It increases the referral traffic

  : Some links don’t just help rankings; they send direct visitors. Imagine being featured in a Tampa Bay Business News article with a link to your business; that’s instant traffic

• Your backlink profile gives your business an edge over your competitors

  : Chances are, your competitors are investing in link building. If you’re not, you’re already behind.

• Long term value

  : Unlike paid ad campaigns, which stop the moment you stop paying, links keep working for you over time.

We get it. Budget is always a concern, especially if you are just starting up. Link building isn’t free; it takes time, content, outreach, and sometimes paid placements. But think of it this way: every high-quality backlink is like a long-term marketing asset. One solid link from a relevant site can be worth more than months of social media ads. We typically recommend starting with a campaign that runs for at least 3 to 6 months. That way, you start to see momentum, and the results compound. Pricing depends on scope. Such as, local only campaigns are usually lighter, while national campaigns with heavy content creation obviously require more investment. What we won’t do: sell you “50 links for $200.” That’s not us.